Comments are welcome in the discussion group, or directly to Ross Christensen.
KIWANIS CLUB OF OTTAWA ENGAGEMENT, RETENTION AND RECRUITMENT CAMPAIGN RESULTS AND RECOMMENDATIONS
09 April 2010
a. The Campaign represents an effort to be proactive and systematic in reaching out to members both to enhance individual experience as well as the Club’s performance. Led by Past President Allan Castledine, the Campaign was organized into 24 teams of two members; each team selected three to five members who they undertook to contact to discuss their involvement in KCO.
- The Campaign contacted 110 of the targeted group of 137 members, representing an 80% success rate
- The response by members to the initiative was universally positive
- On average, the 110 members were attending 33% of luncheon meetings in 2008-9, i.e., 36. With the move to semi-monthly meetings, they expected to attend an average of 55% of meetings during 2009-10, i.e., 60.
- Actual average 2009-10 attendance for the first nine meetings is 49, but for the total membership of the Club.
- There were a total of 172 existing assignments to committees. Members indicated they would undertake 32 additional assignments and a few others said they would respond if asked directly, a potential 19% increase in members available for committee work. However, there remain 19 of the 110 (17% ) who have no committee responsibilities.
- Forty-two members indicated that they were either working on or would attempt to deliver 53 prospects by the end of the current Kiwanis year. This represents a significant opportunity for the Club’s future.
c. Comments and Conclusions
An extensive range of comments were received from members that can be found at Annex E. While conclusions and recommen-dations have been based primarily on comments and data derived from the members’ feedback forms, the authors have incorporated inputs from Campaign Teams as well personal perspectives developed during the course of the Campaign.
The following are highly abbreviated and presented without context. The complete recommendations and conclusions sections should be read to gain a full understanding of the proposed actions.
- Develop an ongoing “Buddy” or “KCO MemberLink” system comprised of self-supporting groups of four to six members.
- Remind members of the role and importance of the Club’s luncheon meetings and call for increased attendance as most members undertook to do in responding to the Campaign query.
- Contact the 50 members not contacted through the Engagement, Retention and Recruitment Campaign
- Follow-up on the undertakings of the 42 members to identify 53 prospective members as well as the 25 corporate members being developed by the Corporate Membership Committee
- Identify replacement sponsors for members without them.
- Re-establish a mentor program
- Adopt the schema detailed at Annex E, as the “Policy and Process for Membership Progression in KCO”, from prospect to seasoned member.
- Develop a “KCO Members Handbook”.
- Create the “Friends of Kiwanis” as a pool of volunteers.
- Strengthen the role, selection and preparation of committee chairs.
- Create a “Committee Handbook” for each committee that includes mandates, objectives, priorities and organization of tasks and procedures.
- Call for more committee involvement and modify the committee selection process so that it is essentially completed by the end of June, prior to the next Kiwanis year.
- Update / develop communications to include: re-articulating the Club’s raison d’être; regular and consistent messaging to our members and to the community about who we are, what we do and the personal commitment that this requires; and identifying and celebrating all aspects of member and volunteer commitment .