Since the Club’s inception, the newsletter had been developed and sent out to members largely by mail. In 1993, the Club started to use the computers in the office to fax out the newsletter, and by 1997, 190 of the 250 members were receiving the bulletin by fax. The switch to the fax has saved the Club over $5,000 a year in postage.
In 1998 the Public Relations Committee had a look at the newsletter with an eye to improving it. The committee quickly recognised two things, first the large number of copies that were being faxed had made the colour cover redundant, and secondly the growing use of email opened up new options. By dropping the colour cover, the Club could save over $2,000 per year. The side benefit was that it opened up the option to use the 4th page for new content. Page 4 was born.
Page 4 is targeted at allowing more detailed articles about what is happening in the Club. Each committee is allocated at least one article per year, the President gets a quarterly message, and special Club events are allocated a little extra coverage for pictures. Page 4 articles should be about 400 words, and should be made available to the office by Tuesday of the week their are being published. Here is a tentative schedule for the year. Committee chairs should feel free to swap their time slots, or if any committee wants changes, please let the PR committee know.
11-10 Precious minds 11-17 What is page 4 11-24 Dream of a lifetime 12-1 legacy for Life 12-8 2002 Convention 12-15 President's message 12-22 Family party pictures 12-29 No Newsletter 1-5 Partners in caring 1-12 Interclub, Sports 1-19 Spiritual Aims 1-26 History 2-2 Membership 2-9 Young Children 2-16 Sponsored Youth Circle K 2-23 History 3-2 Medical foundation 3-9 Sponsored Youth Key Club 3-16 2002 Convention 3-23 History 3-30 President's message 4-6 Bon Appetit 4-13 Duck Race launch 4-20 Music Festival 4-27 History 5-4 Red shield appeal 5-11 Bon Appetit in pictures 5-18 Duck Race in pictures 5-25 History 6-1 2002 Convention 6-8 Ways and Means 6-15 Hands on 6-22 History 6-29 President's message 7-6 Music and Entertainment 7-13 Public relations 7-20 Golf tournament 7-27 History 8-3 Kiwanienne Club 8-10 Golf tournament in pictures 8-17 Youth and Community Services 8-24 Senior Citizens 8-31 History 9-7 Programme 9-14 Air Cadets 9-21 9-28 President's message