Kiwanis Lottery for Kids

by Pat Charbonneau

It was my privilege to launch our club's newest fundraising initiative " the Kiwanis for Kids Lottery " partnered with the Rideau Centre. The Lottery was kicked off at 10:00 a.m. by CJOH's Max Keeping and will conclude with Max making the draw at the same location at 3:00 p.m. on Halloween -- October 31st. All funds raised will support Kiwanis initiatives that assist children and youth in the Ottawa-Carleton region.
The Rideau Centre has kindly donated the 2nd level of the Eaton Court for the duration of our lottery. Prize sponsors will display their prizes throughout the two-week period and information about the Club will be available. Tickets are priced at $5.00 each or three for $10.00 and can only be purchased at the Rideau Centre. No member will be asked to sell tickets independent of the event location. We are printing 15,000 tickets and, of course, our goal is to sell them all!
We are overwhelmed by the support we have received from our partner, the Rideau Centre, and I would like to take a moment to thank their Marketing Department headed by Cindy van Buskirk and her team, Allanah Shields and Kirsty Freibergs, for their patience and support. They worked tirelessly with the Committee and without their expertise and gentle guidance, this event would not have been possible.
Naturally, a special thanks goes to our prize sponsors, and to the numerous corporations and Kiwanians that have volunteered personal and staff time to sell tickets. The Rideau Centre is a perfect venue for our lottery. Close to 400,000 individuals pass through the shopping centre on a weekly basis. And we will have an exciting line up of celebrities, special guests, noon hour concerts and special events ready to greet them. The public will be able to interact with the prizes by browsing through our innovative display area. There will be special attractions for children, with an emphasis on safety during Halloween.
One of our key strategies was to market our lottery in the media and in the community. Our banner is prominently displayed on Rideau Street and three ads will appear in the Ottawa Citizen, encouraging the public to visit our display site. The media have all been invited to the launch and will be kept informed of upcoming events and activities through periodic press announcements. Public service announcements will run throughout the eleven-day lottery period on radio and TV.
Planning this event has been a rewarding experience for me and I would like to thank the members of the Kiwanis for Kids Lottery Committee who have worked so hard to make it all happen. As with all new initiatives, there were growing pains and a few tense moments of uncertainty and chaos. I am proud to say we withstood the test and have organized a fundraising event which I am confident will gain momentum in the coming years.