“Precious Minds” educational video to be given to every new born in Ontario

Ottawa – Recent discoveries have shown that reading to children between the ages of 0 to 3 can help them realize the full potential of their brain. In the ground breaking report, “Early Years Study[http://www.childsec.gov.on.ca:80/3_resources/early_years_study/early_years.html]”, co-chairs Margaret Norrie McCain and Dr. J. Fraser Mustard concluded that “early child development is as important, if not more important than the periods children spend in education or post-secondary education.”The research reveals that children who are read to when exceptionally young, are more likely to develop a lifelong interest in reading, do well in school, and succeed in adult life.

In October 2000, the Kiwanis Club of Ottawa launched the educational video “Precious Minds: Nuturing Literacy in the Early Years[http://www.preciousminds.org]” as part of its on-going work in children’s literacy, and the Club has distributed 14,000 of these videos in the first year of release.

On Friday, 2001-11-23, at 12:30 PM in the Chateau Laurier Ballroom, the 'Young Children Priority One Committee' of the Kiwanis Club of Ottawa will be announcing a major partnership with the Province of Ontario to extend the reach of the video well beyond the original 10,000 foreseen by the Club.

The Provincial Government through the Ministry of Community and Social Services has agreed to distribute 260,000 copies of the video, providing one copy of the video to each child born in Ontario during the next two years.

The video “Precious Minds: Nurturing Literacy in the Early Years”, was produced with the financial support of the National Literacy Secretariat, the Ontario Trillium Foundation, the Childrens’ Hospital of Eastern Ontario Foundation, and the Kiwanis Club of Ottawa. The intention of the video is to make parents and caregivers aware of the significant benefits created by reading to very young children. The video offers parents and caregivers a wide selection of practical suggestions on ways to nurture early literacy in children.

The Kiwanis Club of Ottawa is celebrating 85 years of active fund raising and community involvement as a not-for-profit organization. The largest Kiwanis Club in Canada, the Kiwanis Club of Ottawa is one of the most active and dynamic service clubs in the world. Each year the Kiwanis Club of Ottawa provides thousands of hours of community service and raises $500,000 to the local community. One of the 8,400 Clubs in Kiwanis International, the Club has met every Friday since 1917 at the Chateau Laurier Hotel in Ottawa.

Other projects carried on by Kiwanis in the Ottawa area include the Kiwanis Duck Race for Tiny Hearts, the “Never Shake a Baby” educational video, and the “Reading is Fundamental” project running at Connaught Public School.

- 30 - For information call Derek Finley (Kiwanis Club of Ottawa) at 828-1033

Additional Information - 2001-11-23PreciousMindsFull.pdf

This information is available at http://media.ottawakiwanis.org in an electronic format “Early Years Study”: http://www.childsec.gov.on.ca:80/3_resources/early_years_study/early_years.html Success by Six: http://city.ottawa.on.ca/city_services/finempsupport/8_2_5_en.shtml “Never shake a baby”: http://www.nevershakeababy.org